E&P Journal, 360 Media Alliance & Pennsylvania NewsMedia Affiliation
As a media gross sales marketing consultant for over 20 years, Mike Blinder helped generate over $100 million {dollars} of latest advert income for newspapers worldwide. And simply three years in the past, he shocked the trade along with his take-over of the long-lasting but financially struggling Editor & Writer (E&P) Journal, which has tripled viewers and income even throughout a world pandemic.
On the morning of Oct. 13, Blinder will assist kick off the #NewsMedia Enterprise Summit with a motivational presentation that may provide a number of the back-to-basic approaches he used at E&P to attain its success. Plus, he’ll characteristic real-word case research from different profitable, rising media teams that E&P has reported on over the previous 12 months. Attendees will depart with a real-world sense and actionable concepts of tips on how to prosper by specializing in our important strengths and holding our “eyes on the ball.”
“I really hope that a number of the close by publishers and advert administrators in Ohio, West Virginia, Maryland, New York and New Jersey will make investments just a few hours to drive to Harrisburg and be a part of this occasion,” said Blinder. “I’ve been working with our companions on the programming to make sure that every session contains actionable, easy-to-implement ideas and concepts that may assist any dimension information media firm enhance viewers and income instantly.”
The Oct. 12-14 #Information-Media Enterprise Summit, hosted by the 360 Media Alliance, E&P Journal (Editor & Writer), the Pennsylvania NewsMedia Affiliation and I-SCMA, has a registration charge of solely $299. As well as, the Harrisburg (Pennsylvania) Sheraton has a negotiated price of solely $129 an evening, providing nice worth. “PNA had an extended and proud historical past with our America East commerce present, and we wished to construct upon that with this joint collaboration of the Information-Media Enterprise Summit,” said Brad Simpson, president of the Pennsylvania NewsMedia Affiliation. “Many attendees over time beloved the central location of America East since Harrisburg, Pennsylvania, is not more than a six-hour drive from over 1,000 every day and weekly newspapers. Internet hosting the Summit right here domestically will enable attendees to profit from the classes and networking with out the prices and hassles of air journey.”
Deliberate programming features a have a look at the success of electronic mail newsletters from The Boston Globe’s “Rhode Map, RI’s” LaDonna LaGuerre and Dan McGowan; a panel on honest compensation from Large Tech with the most recent updates on the JCPA and the antitrust lawsuits now filed in opposition to Fb/Meta and Google; LMA’s Man Tasaka‘s speak on rising new income verticals; and an in-depth have a look at native advertiser sentiment, introduced by Corey Elliott of Borrell Associates. The keynote presentation will come from former GateHouse government and now CEO of the NFL Professional Soccer Corridor of Fame, Jim Porter. A energetic debate over the professionals and cons of diminishing print frequency from Invoice Ostendorf of Artistic Circle Media and Al Getler of Coda Ventures and a deep dive into “Boosting Your Model’s Worth to Reconnect with the Coming Era” from Richard E. Brown, a Information/Media Alliance Rising Star recipient, former head of digital subscriber churn for Gannett | USA TODAY NETWORK and now the senior director of retention for The Day by day Beast, rounds out this system.
For extra info on the #NewsMedia Enterprise Summit, head to the official Summit website at EditorandPublisher.com/Summit.