ENTREPRENEUR IS BACK IN THE CAPITAL CITY. I’M EXCITED TO HAVE THE OWNER OF THE NATURAL HAIRCARE BRAND CURLS ON THE PATIO. THANK YOU FOR COMING IN. >> THANK YOU FOR HAVING ME. DEIRDRE: BACK TO HER THIS ALL STARTED. >> THIS IS HOME. DEIRDRE: THIS IS ONE OF YOUR BABIES, WHICH STARTED 20 YEARS AGO. THAT IS A HUGE MILESTONE FOR ANY ENTREPRENEUR. >> IT IS SO IMPRESSIVE TO BE HERE. MOST BUSINESSES FAIL BY YOUR FIVE SO 20 YEARS IS A BIG DEAL. DEIRDRE: EXPLAIN WHY STARTED THIS COMPANY. >> I WAS LOOKING FOR PRODUCTS FOR MY HAIR, AND BACK THEN, WE DIDN’T HAVE ANYTHING GOOD FOR ETHNIC WOMEN. I THOUGHT AFTER ORGANIC, SCIENTIFIC BACKED INGREDIENTS IS — THAT WOULD NOURISH MY HAIR. I WAS THE FIRST ONE DOING IT, SO I TO BRING SOMETHING TO MARKET FOR WHOLESOME PRODUCTS. DEIRDRE: YOU STARTED THIS WELL DOING ANOTHER JOB. WE HAD INTEL AND PFIZER, BUT THEN TINKERING IN LEARNING HOW TO DO THIS IN YOUR GARAGE IN SACRAMENTO, 20 YEARS LATER. IT IS A MAJOR BRAND RED YOU ARE IN BIG STORES. >> I PARTNER TO DO A TOUR WITH ALTO BEAUTY. LONG AND GLOWING WITH CURLS. I AM STOPPING BY THE STORE TOMORROW, AND WILL HAVE A BIG CELEBRATION FROM 10:00 UNTIL 8:00. SEE ME FROM 1:00 TO 3:00. FREE PRICES — PRIZES AND CASH. ENGAGE WITH THE GIRLS OF THE COMMUNITY. WE ARE LOOKING FOR TO CELEBRATE 20 YEARS. DEIRDRE: YOU ARE ALSO KNOWN FOR BEING A GREAT MENTOR AND ROLE MODEL FOR YOUNG ENTREPRENEURS. PARTICULARLY, BLACK FEMALE ENTREPRENEURS. I KNOW PEOPLE SHOW UP TO THESE EVENTS, THEY WANT TO TALK YOU ABOUT YOUR BUSINESSES. ABOUT THEIR BUSINESSES. WHAT ARE THE BIG THINGS YOU TELL THESE PEOPLE, ESPECIALLY NOW WHERE WE ARE IN TRYING TO LAUNCH A BUSINESS TO PUT YOURSELF OUT THERE? >> DO NOT EXPECT TO BE IN INSTANT STATUS BUSINESS. DO NOT EXPECT TO LAUNCH AND BECOME A MILLIONAIRE OVERNIGHT. CREATE A PLAN. HAVE A BUSINESS PLAN THAT IS SOLID AND READY TO GO BECAUSE THE PLAN IS — FAILING TO PLAN HIS PLAN TO FAIL. I AM A TYPE A. HAVE A ROADMAP TO SUCCESS. I MEET ENTREPRENEURS, MOST DO NOT HAVE BUSINESS PLANS. GET A MENTOR. HELP AVOID ANY PITFALLS, AND SAVE MONEY. HAVE CONNECTIONS WITH ACCESS TO INFORMATION. THOSE WERE THE TOP THINGS I WOULD SUGGEST. SIMPLE, BUT OVERLOOKED. DEIRDRE: I HAVE LEARNED THE MOST FOR MY FAILURES. WHAT HAVE YOU LEARNED FROM? >> I HAD A $7 MILLION FAILURE. DEIRDRE: I HAVEN’T HAD THAT. >> IT WAS HORRIBLE. I CAN’TLEAVE YOU ASKED THIS QUESTION. I LAUNCHED PRODUCTS THAT THE NETWORK IN THE MARKET, BECAUSE I FAILED TO DO MY NORMAL PROCESS, AND I GOT COCKY, AND I DIDN’T DO THE LAUNCH, AND IT WAS REMOVED FROM THE LOST — LAUNCH. I LEARNED FROM THAT. DON’T SKIP STEPS, EVEN IF YOU CREATE SUCCESS. YOU HAVE TO ACT LIKE YOU ARE BRAND-NEW BUSINESS OWNER. DO THE WORK. DEIRDRE: DO THE WORK. I LOVE IT. PEOPLE CAN COME OUT AND SEE YOU. THAT WILL BE AT ALTO UNIQUE. — BEAUTY. >> 10:00 UNTIL 8:00, BUT I WILL BE THERE FROM 1:00 UNTIL 3:00. I CAN’T WAIT TO SEE YOU. DEIRDRE: WELCOME BACK TO SACRAMENTO. IT’S BEEN ABOUT EIGHT YEARS. >> LIVING IN TEXAS NOW. BUT BACK HOME, GOING TO GET TACOS. DEIRDRE: I WAS GOING TO ASK WHERE YOU WOULD GO. BEST OF LUCK. THANK YOU FOR SHARING THE KNOWLEDGE. YOU’

‘CURLS’ Entrepreneur Mahisha Dellinger shares enterprise ideas

The proprietor of the pure hair care model “CURLS,” which she began 20 years in the past, says do not anticipate to turn out to be a millionaire in a single day.

Up to date: 4:43 PM PDT Jul 22, 2022

Sacramento native and entrepreneur Mahisha Dellinger joined KCRA 3 Friday to speak about her journey and share enterprise ideas.The previous advertising and marketing supervisor is the proprietor of the pure hair care model “CURLS,” which began 20 years in the past. “Again then what we had for ethnic girls wasn’t so good,” she stated. “So I wanted nice, healthful elements, natural, scientific-backed elements that will truly nourish my hair.” Now her merchandise are in shops throughout the nation, together with ULTA Magnificence. She’s joined a “Your Curls Can” tour on the chain’s shops targeted on self-care routines. Listed here are among the enterprise ideas she shared. Don’t anticipate to turn out to be a millionaire in a single day. “Create a marketing strategy that’s stable and able to go,” she stated.Get a mentor. They will help you keep away from pitfalls and prevent a lot of cash, together with providing you with entry to info. Dellinger shall be on the Elk Grove retailer on Saturday from 1 to three p.m. and providing free prizes and merchandise.

Sacramento native and entrepreneur Mahisha Dellinger joined KCRA 3 Friday to speak about her journey and share enterprise ideas.

The previous advertising and marketing supervisor is the proprietor of the pure hair care model “CURLS,” which began 20 years in the past.

“Again then what we had for ethnic girls wasn’t so good,” she stated. “So I wanted nice, healthful elements, natural, scientific-backed elements that will truly nourish my hair.”

Now her merchandise are in shops throughout the nation, together with ULTA Magnificence. She’s joined a “Your Curls Can” tour on the chain’s shops targeted on self-care routines.

Listed here are among the enterprise ideas she shared.

• Don’t anticipate to turn out to be a millionaire in a single day. “Create a marketing strategy that’s stable and able to go,” she stated.

• Get a mentor. They will help you keep away from pitfalls and prevent a lot of cash, together with providing you with entry to info.

Dellinger shall be on the Elk Grove retailer on Saturday from 1 to three p.m. and providing free prizes and merchandise.